CASE STUDY

Realization

Gordon Food Service (GFS) is a multi-billion-dollar foodservice distributor. As a result of the findings of a Communications Audit for the company, management of the GFS marketing department recognized the manner in which the department was organized did not effectively and efficiently promote the unified strategy and execution of customer-facing and internal-facing marketing and communications initiatives.

Repositioning

GFS senior marketing management retained Proteus B2B to help facilitate the strategic realignment of the 150-member marketing department. Proteus B2B worked with senior marketing management to identify needed changes in the organizational structure and to align with organizational goals and objectives of existing and newly created positions. Proteus B2B also worked with GFS to identify and convey the responsibilities of each position and to effectively and appropriately communicate the anticipated changes to members of the marketing department and the company.

Results

The marketing department of GFS made a seamless transition to the new organizational structure. The new structure created appropriate oversight and management of key initiatives and resulted in a more cohesive, unified approach to the company’s marketing efforts, clearer lines of responsibility, and more efficient use of the company’s resources.