Most companies, in an effort to cast a wide net for prospects, offer a laundry list of products and services. The result? They begin to look like they do everything for everybody in a given industry—and prospects can’t easily differentiate between them and their competitors.

Although some companies appear to have more focused expertise (based on the words they use to promote themselves), a look at their product and services offerings belies the fact that they are indeed generalists looking for whatever business they can find.

Your positioning should drive exactly which products and services you choose to develop and offer to the marketplace. The converse is also true. Every product and service should support your positioning. Developing and offering a multitude of products and services in the hopes of attracting the maximum number of potential buyers only serves to dilute your positioning.

Through our repositioning process, we work with clients to align product and services offerings with each client’s repositioning strategy, developing and adding new offerings where necessary and culling those that don’t support and propel the brand and business strategy.

We help clients research and analyze markets and categories, generate new product and service ideas, refine current products and services, develop proprietary, branded offerings, and help direct their launch and continued promotion.