Once we have identified your optimal positioning and the brand and channel strategies necessary to support it, the focus shifts to a new challenge: getting that message across to your target audience—whose interests guided the development of the revised positioning in the first place!

Your brand can be carried to the marketplace in numerous ways. Depending on the nature of your targets, it may be broadcast to a broad population or delivered directly to identified, qualified prospects and influencers. The goal of this phase is to determine the best methods for communicating your positioning to your targets and channel members, to create the most appropriate and impactful concepts and determine the vehicles to carry the messages.

During this phase, we answer the following questions. Does your identity reflect your positioning? What should your identity be? Should there be a tagline? If so, what should it be? How should we package and convey your unique offerings? What vehicles will carry the messages to whom? What is the nature of these vehicles? What are the concepts behind each of them that will get them noticed?