We answer these questions by employing a Communications Audit. The Communications Audit is a holistic, integrated snapshot of the company and the market within which it operates.

Upon completion of the Communications Audit, most of our clients have deemed the Communications Audit one of the best investments they ever made, and many have cited the findings of the Communications Audit as pivotal to their future business strategy.

Completed for companies whose revenues range from five million dollars to more than two billion dollars, the Communications Audit is a scaleable diagnostic. While components of the Audit don’t change, the depth and scope of the Communications Audit is customized for each client based on anticipated complexity of issues, number of key publics, and budget.

In the process of the Communications Audit, we:

conduct primary and secondary research to assess and analyze present perceptions of your organization and how you compare to competitors.
collect candid input through internal and external interviews with customers, prospects, past customers, lost prospects, suppliers, employees, referral sources, and other key constituents.
review and assess communications systems, practices, and the impact they’re having in the marketplace.

The insights gained from the Communications Audit allow us to clarify the company’s current position in the marketplace and to map the current state of key publics with respect to the brand. Communication Audit insights also provide the knowledge and information necessary to make strategic decisions regarding the course of the company.