Headquarted in Grand Rapids, Michigan, Francis Marketing is one of the leading advertising agencies focused exclusively on rebranding and repositiong of B2B companies and their brands. And for more than two decades, two key principles have been the driving force behind the success of our agency's work for clients.

Whether it be advertising, direct mail, video, tradeshows, print collateral, or web, successful B2B marketing depends upon two components: the message itself and its memorable and convincing presentation.

The choice of words, images, and sounds we use to change perceptions and behaviors is critical. Not only must they be meaningful (not just hype and puffery), they must be persuasive—and they must get and keep your prospects’ attention.

Your targets are, before anything else, people. And as such, they will devote their time and attention to what interests them. So interest them. Creativity may take an incredible variety of approaches, in an almost endless array of media options and collateral formats. It’s important NOT to shy away from it simply because it’s “business-to-business.”

In this phase fo the rebranding and repositioning process, we complete the development of the vehicles and concepts identified during the creative strategy phase. It is here that we create the finished products to promote and reinforce the revised positioning. In doing so, we transform the strategies and their respective creative concepts into market-ready initiatives and assist with their deployment.