For Immediate Release

Silicon Valley Consulting Firm Retains Francis Marketing

Grand Rapids, MI — DA Consulting Group, based in San Jose, California, recently retained Francis Marketing for a Communication Audit and Positioning Strategy. DA Consulting Group is a knowledge-based professional services firm focused solely on transforming individuals into proficient business-users of enterprise software applications.

Upon conclusion of this initial engagement, CEO Steve Schloss remarked, “Your approach to our business is excellent. It's probably the best approach and synthesis of ideas I have ever seen in a marketing game plan (including Oracle, Tandem Computers, and HP). No fluff, just the facts.”

Mr. Schloss has successfully run operations, quality, manufacturing, sales support and customer service organizations for some of Silicon Valley's most visible name-brand companies. His previous positions include Vice President of Quality for Oracle, Chief Operating Officer for OneTouch Systems, and executive positions at Saba Software, Hewlett Packard, Tandem Computers, and Prognostics.

“I was impressed at how quickly you were able to get an understanding of our specific niche and come up with realistic recommendations that will make a huge difference,” noted Korula Varghese, Executive Vice President, DA Consulting Group.