Managing Director
Heather Francis
In her Managing Director role at Proteus B2B, Heather is a key consultant working closely with clients to develop
and facilitate strategic marketing plans. An experienced group leader and dynamic speaker, Heather also facilitates sales groups and
meetings as well as marketing training and strategic planning initiatives for as few as three participants and as many as three hundred.
She also regularly consults with clients on matters regarding corporate repositioning, reorganization, and crisis communications. Specializing
in brand communications, Heather developed Proteus B2B's Comm Audit™, the proprietary research and analysis methodology designed
to uncover barriers to successful positioning and communications, and to identify proper solutions throughout each client's operating
universe. Heather also developed the firm's Perception Management™ services,
an integrated, strategic approach to managing marketplace perceptions from the very depth to the surface of an organization. Prior
to joining Proteus B2B, Heather served in Washington, D.C., and in Michigan, developing communications strategies in the political
arena.
Education:
Bachelor of Science in Political Science, Calvin College, Grand Rapids, MI
Organizations:
Public Relations Society of America, Leadership Grand Rapids
