Senior Consultant /
Account Director
F.C. “Buzz” Baker
Buzz has over 30 years of experience in the marketing consulting industry, including 20 with
CMF&Z, an Iowa-based Young & Rubicam subsidiary, where he served 12 years as President and CEO. After relocating to
West Michigan, Buzz joined Alexander Marketing Services in a consulting role focusing on agency market development and client brand
optimization (often through positioning or repositioning). Over his career, Buzz has led agency efforts for such business-to-business
or business-to consumer clients as Square D, Dow Chemical Company, Rockwell Collins, Pella Windows, Emerson Network Power, Bandag,
Deere & Co., Siemens Building Technologies,
Ericsson Mobile Phones, Alliant Energy, ADP Dealer Services, Elanco Products Co, Behlen Manufacturing, Special-Lite Doors, Blue Cross & Blue
Shield, Firstar Banks, Pioneer Hi-Bred International, Inc. and McLeod USA. At Proteus B2B Buzz specializes in brand development opportunities
for the firm’s clients, and leads agency teams in providing
appropriate brand-supportive marketing communications.
Education:
Bachelor of Arts in History and Economics, Harvard University, Cambridge, MA.
Additional studies at Harvard Business School, Boston, MA.
