Comments on: What you don’t know about optimizing PDFs can hurt you | 17 Strategies for success http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/ Strategies, Insights & Perspectives on Business-to-Business Marketing Fri, 4 Jul 2008 23:49:19 +0000 http://wordpress.org/?v=2.5 By: Je galère en Dev'Web > Référencer un pdf http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-56 Je galère en Dev'Web > Référencer un pdf Tue, 03 Jun 2008 19:57:14 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-56 [...] en asvoir un peu plus sur le référencement des pdfs je ne peux que vous conseillez cet article Tags : astuces, google, pdf, referencement. Partager et découvrir : Ces icônes sont des liens [...] […] en asvoir un peu plus sur le référencement des pdfs je ne peux que vous conseillez cet article Tags : astuces, google, pdf, referencement. Partager et découvrir : Ces icônes sont des liens […]

]]> By: Deborah http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-41 Deborah Mon, 12 May 2008 18:56:45 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-41 Great advice, glad to see all the good tips. I've been optimizing PDFs for several years. In the past few months, I've changed my workflow to use many of the tips you've posted. Regarding "And although the file name of the PDF will show as the title tag of the PDF document window in Acrobat, the file name is not the PDF's Title", you can change the title tag of the PDF document window to display the title tag. Go to File > Properties > Initial View. In the Windows Options section, change the Show drop down menu to "Document Title". Click OK. An option to consider instead of the File > Reduce File Size, is the Advanced > PDF Optimizer which allows you to configure the settings for image downsampling, saving for a specific Acrobat version, and many other settings. Using File > Reduce File Size doesn't give you any control over how Acrobat chooses to reduce the file size, and you may find the resulting images and text are not the quality you expect. Advanced > PDF Optimizer allows you to customize how the file will be reduced in size. Great advice, glad to see all the good tips. I’ve been optimizing PDFs for several years. In the past few months, I’ve changed my workflow to use many of the tips you’ve posted.

Regarding “And although the file name of the PDF will show as the title tag of the PDF document window in Acrobat, the file name is not the PDF’s Title”, you can change the title tag of the PDF document window to display the title tag.

Go to File > Properties > Initial View. In the Windows Options section, change the Show drop down menu to “Document Title”. Click OK.

An option to consider instead of the File > Reduce File Size, is the Advanced > PDF Optimizer which allows you to configure the settings for image downsampling, saving for a specific Acrobat version, and many other settings.

Using File > Reduce File Size doesn’t give you any control over how Acrobat chooses to reduce the file size, and you may find the resulting images and text are not the quality you expect.

Advanced > PDF Optimizer allows you to customize how the file will be reduced in size.

]]> By: Galen De Young http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-25 Galen De Young Thu, 24 Apr 2008 21:08:46 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-25 Thanks, Chris It is a lot of work...best to do things right the first time, when you create them. Going back to redo things isn't fun. Re InDesign, just watch the compression settings for images and the target resolution of the final document. And make sure you re-read the issues regarding reading order...things like remembering footers to influence the meta description and also perhaps making the first page or two image only if your real text doesn't start until a subsequent page. Most of the other things you can do in Acrobat later. Good luck. Thanks, Chris

It is a lot of work…best to do things right the first time, when you create them. Going back to redo things isn’t fun.

Re InDesign, just watch the compression settings for images and the target resolution of the final document. And make sure you re-read the issues regarding reading order…things like remembering footers to influence the meta description and also perhaps making the first page or two image only if your real text doesn’t start until a subsequent page. Most of the other things you can do in Acrobat later.

Good luck.

]]> By: Chris Moritz http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-24 Chris Moritz Thu, 24 Apr 2008 20:54:41 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-24 Thorough and helpful look at the topic. Although I have to castigate you a bit for generating a ton of metadata work for me, as now I'm going to have to go back and reformat a ton of PDFs! Any advice on creating accessible and search-friendly PDFs correctly the first time in InDesign? Thorough and helpful look at the topic. Although I have to castigate you a bit for generating a ton of metadata work for me, as now I’m going to have to go back and reformat a ton of PDFs!

Any advice on creating accessible and search-friendly PDFs correctly the first time in InDesign?

]]> By: Weekly Links for April 11th, 2008 | .eduGuru http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-21 Weekly Links for April 11th, 2008 | .eduGuru Fri, 11 Apr 2008 16:02:52 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-21 [...] What you don’t know about optimizing PDFs can hurt you - Here’s a comprehensive guide to optimizing PDFs for search engines, searchers, and site visitors. [...] […] What you don’t know about optimizing PDFs can hurt you - Here’s a comprehensive guide to optimizing PDFs for search engines, searchers, and site visitors. […]

]]> By: Paul Burani, Clicksharp Marketing http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-19 Paul Burani, Clicksharp Marketing Mon, 07 Apr 2008 20:37:28 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-19 Wow -- amazing where assumptions will get you (nowhere). I always thought that the metadata was the extend of what you could do to optimize a PDF. Nice work Galen. Wow — amazing where assumptions will get you (nowhere). I always thought that the metadata was the extend of what you could do to optimize a PDF. Nice work Galen.

]]> By: Mark Alves http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-14 Mark Alves Sat, 05 Apr 2008 14:29:16 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-14 I'm following Graham's lead and am subscribing, too. I found you through http://www.seomoz.org/blog/thursday-roundup-for-the-week-of-33008 This is the first time I've seen the touch-up reading order tip after reading many PDF optimization articles. Another suggestion is picking a meaningful file name. In addition to the optimization benefit, you'll also give readers a chance of remembering what the document was if they later refer to their list of saved PDFs. I’m following Graham’s lead and am subscribing, too. I found you through
http://www.seomoz.org/blog/thursday-roundup-for-the-week-of-33008

This is the first time I’ve seen the touch-up reading order tip after reading many PDF optimization articles.

Another suggestion is picking a meaningful file name. In addition to the optimization benefit, you’ll also give readers a chance of remembering what the document was if they later refer to their list of saved PDFs.

]]> By: SEO Tuts » Blog Archive » Optimization Tips for PDFs: Great Advice for B2B Search Marketers http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-12 SEO Tuts » Blog Archive » Optimization Tips for PDFs: Great Advice for B2B Search Marketers Sat, 05 Apr 2008 02:33:37 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-12 [...] piece of SEO strategy in that sector. Thankfully, Galen de Young of Francis Marketing has a new post on optimizing PDFs on their B2B marketing [...] […] piece of SEO strategy in that sector. Thankfully, Galen de Young of Francis Marketing has a new post on optimizing PDFs on their B2B marketing […]

]]> By: Andrew http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-10 Andrew Fri, 04 Apr 2008 22:46:22 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-10 Fantastic article! I got a question the other day about optimizing PDF's, so your timing is great. Thank you so much for this info. Fantastic article! I got a question the other day about optimizing PDF’s, so your timing is great. Thank you so much for this info.

]]> By: Optimizing PDF Files For Search A Must Know! | SEO Training http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-9 Optimizing PDF Files For Search A Must Know! | SEO Training Fri, 04 Apr 2008 19:43:49 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-9 [...] So I was fishing through Sphinn.com a great SEO news site that is much like Digg.com. Anyways I found this great article about optimizing PDF files for the search engines. Here are a couple things that I learned from the article. [...] […] So I was fishing through Sphinn.com a great SEO news site that is much like Digg.com. Anyways I found this great article about optimizing PDF files for the search engines. Here are a couple things that I learned from the article. […]

]]> By: Galen De Young http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-5 Galen De Young Thu, 03 Apr 2008 16:09:52 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-5 Thanks, Graham! Thanks, Graham!

]]> By: Graham Strong http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-4 Graham Strong Thu, 03 Apr 2008 14:53:51 +0000 http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/#comment-4 Hi Galen, I followed you over from your Writing White Papers post. What a great post! Thanks again for the info -- yes, I do intend to spend some extra time now to optimize my PDFs. (And you just landed a new subscriber.) Talk to you soon, ~Graham Hi Galen,

I followed you over from your Writing White Papers post. What a great post!

Thanks again for the info — yes, I do intend to spend some extra time now to optimize my PDFs. (And you just landed a new subscriber.)

Talk to you soon,

~Graham

]]>