B2B Marketing Blog

Francis Marketing is one of the leading B2B marketing consulting firms specializing in repositioning business-to-business companies and their brands. As expert repositioning and rebranding consultants, we transform B2B companies and brands falling short of their full potential into vibrant leaders in their markets. We help B2B companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.

About Pen Station™

Pen Station™ is a series of Francis Marketing blogs where we write the stuff we’re thinking about. Blog authors are generally senior staff members of Francis Marketing, including Galen De Young, Mike Marn, Dick Hatch, Heather Francis, and Buzz Baker.